Fashion in numbers and AWARDS
Norway is a small country with its 4.9 million inhabitants. And Norway’s metropolis for fashion ( Oslo ) is tiny with its 590.000 residents - give or take.
Of the 4.9 million people living in Norway, about 3 million is between 14-60 years of age, and 400.000 of these live in Oslo.
Now – if we assume that 6% of this age group is into fashion, that leaves us with approx 180.000 country wide and only 28.000 (7%) in Oslo.
When Fam Irvoll or Moods of Norway have a fashion show, it attracts around 2.000 people. That’s 7% of all fashion interested people in Oslo – That’s quite a lot. But of these 2.000 people going to the show – how many are really interested in fashion? Do they come because it’s one heck of a show? Or do they continuously keep themselves up to date with fashion?
And then we have the various fashion awards. It seems that this year will be the year of fashion awards. A few have been around for a while, and new ones are introduced.
Oslo Fashion Awards
Norwegian Fashion Awards (new)
Vixen Blog Awards (New)
Nåløyet is a prestigious fashion award for best fashion designer and accessories designer.
Vixen Blog Awards is, as it states, an award for all the fantastic bloggers.
Oslo Fashion Awards is for the best fashion stores in Norway.
Costume awards has various categories; best designer, best blog, best dressed male and female are some of the categories.
Norwegian Fashion Awards is new and I don’t know when this will be launched. Some of the categories are Best designer, best brand, best fashion industry (not sure how to translate ‘Bransjepris’)
This leaves us with three awards having prices for best designer. Is that good, or does the novelty of winning less prestigious?
We know the impact it has on the designer for winning Nåløyet – they are noticed. But I’m not sure how much it actually means business wise for the designer to win from the other awards. It’s recognition for good design for sure and that’s always good. But what does the designer get back?
One thing is certain. It’s always fun to participate on a fashion event and it gives media and bloggers something to write about.