Fashion in numbers and AWARDS

26. January 2011 | by | Category: Blog
Norway is a small country with its 4.9 million inhabitants. And Norway’s metropolis for fashion ( Oslo ) is tiny with its 590.000 residents - give or take.

Of the 4.9 million people living in Norway, about 3 million is between 14-60 years of age, and 400.000 of these live in Oslo.

Now – if we assume that 6% of this age group is into fashion, that leaves us with approx 180.000 country wide and only 28.000 (7%) in Oslo.

When Fam Irvoll or Moods of Norway have a fashion show, it attracts around 2.000 people. That’s 7% of all fashion interested people in Oslo – That’s quite a lot. But of these 2.000 people going to the show – how many are really interested in fashion? Do they come because it’s one heck of a show? Or do they continuously keep themselves up to date with fashion?

And then we have the various fashion awards. It seems that this year will be the year of fashion awards. A few have been around for a while, and new ones are introduced.

Costume Awards
Oslo Fashion Awards
Norwegian Fashion Awards (new)
Nåløyet
Vixen Blog Awards (New)

Nåløyet is a prestigious fashion award for best fashion designer and accessories designer.

Vixen Blog Awards is, as it states, an award for all the fantastic bloggers.

Oslo Fashion Awards is for the best fashion stores in Norway.

Costume awards has various categories; best designer, best blog, best dressed male and female are some of the categories.

Norwegian Fashion Awards is new and I don’t know when this will be launched. Some of the categories are Best designer, best brand, best fashion industry (not sure how to translate ‘Bransjepris’)

This leaves us with three awards having prices for best designer. Is that good, or does the novelty of winning less prestigious?

We know the impact it has on the designer for winning Nåløyet – they are noticed. But I’m not sure how much it actually means business wise for the designer to win from the other awards. It’s recognition for good design for sure and that’s always good. But what does the designer get back?

One thing is certain. It’s always fun to participate on a fashion event and it gives media and bloggers something to write about.

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12 comments

  1. Commented by mrs_lesbian - 26.01.2011, 15:01
    What i like about fashion is that there is so many lesbian ladies. Have seen many gay stylists and designers to. How many percent is gay/lesbian in the fashion industry (photographers/designers/stylists etc.)?
    30%
  2. Commented by Kalle - 04.02.2011, 00:41
    Oslo Fashion Awards is the original fashion Awards in Norway. 2oth anniversary February 14th 2011.
  3. Commented by mrs_lesbian - 04.02.2011, 14:50
    LOVE Oslo Fashion Awards, especially the talented and famous SurfeRosa with Charlotte T. and so many more cool Girls :P
  4. Commented by Tone Skårdal Tobiasson - 20.02.2011, 16:40
    Oslo Fashion Awards is a scandal and a scam, Norwegian Fashion Awards celebrated the last ten years last night and is the official awards event by and for the fashion industry in Norway. Last night was the launch of what will become a yearly event. It was a resounding success.
  5. Commented by Kjersti - 21.02.2011, 12:16
    Oslo Fashion Awards er den beste awards i Norge.
    Samtidig har de hatt sitt 20 års jubileum 14. februar!
    NORGES ELDSTE OG BESTE BRANSJEORGAN!!
  6. Commented by Kalle - 24.02.2011, 03:11
    Norwegian Fashion Awards er OFWs siste krampetrekning.
    Tone Skårdal Tobiassen er en skam for OFW og seg selv.
  7. Commented by Kjersti - 24.02.2011, 12:18
    Tidligere redaktør i Tique, Tone Skårdal Tobiasson burde holde seg for god til å komme med feilaktige og injurierende innlegg mot andre bransjeorganer.
    Sier vel litt om hennes subjektivitet og inkompetanse........
  8. Commented by karianne - 06.09.2012, 21:55
    hva er egentlig den beste prisen for norsk mote i Norge ?
  9. Commented by Steven Stieng - 20.09.2012, 11:23
    Nåløyet er desidert den mest prestisjetunge prisen å vinne.
  10. Commented by karianne - 02.10.2012, 09:18
    Etter det jeg har erfart så er det kanskje det, men samtidig må jeg rette mine tvil til denne butikk kåringen ved Oslo Fashion Awards. Det virker useriøst og rykter går om at det hele er en komersiell virksomhet. De unnlater å betale flere aktører som jobber bak scenen, det dreier seg visst om utallige modeller, dansere og lyd og lys leverandører. Slike aktører forpester vel norsk motebransje, og gjør det hele rett og slett useriøst. Alle snakker om en jury som aldri blir navngitt på landsbasis, en offentlig gjøring burde vel styrke besluttningsgrunnlaget når dette greiene reiser rundt og kårer butikker? Er folk virkelig så dumme ??
  11. Commented by karianne - 02.10.2012, 22:43
    For å styrke mine tvil var jeg tilstede i kveld under årets motebutikk kåring ved Aksershus festning. Stort lokale var det ikke og trist var det også. Ikke mye WHOW faktor når det ene antrekket overlapper hverandre og modellene går frem og tilbake, det var mye eldre jenter som gikk. Mulig det er hovedgruppen av kundene de prøver å nå men hva legger de i mote ? Hvorfor kan de ikke samarbeide med et modellbyrå og levere et bedre nivå på modellene de bruker. Kjip og trist styling av antrekk også. Dette avansert til en litt høyere standard enn såkalte klubbhus visninger som de lokale fotball gruppene rundt om i landet arrangere da i regi av damegruppene i fotball lagene. Bedre enn det her burde vel gå i Norge ? eller ?
  12. Commented by karianne - 01.11.2012, 19:23
    I dagens Drammens tidene advarer butikkene om Oslo fashion Awards. Tenkte jeg meg det ikke....slikt forpester en norsk motebransje...

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