And not surprising, the B and C celebrities get more media coverage than the designers themselves. Ok, that’s a bit unfair. Moods of Norway got a lot of attention, especially Børresen’s pregnant girlfriend.
VG (Minmote.no) mostly writes about what clothes the guests are wearing and the attendance of Moods of Norway designers Simen Staalnacke and that Jenny Skavlan is prioritizing Øya festival (music festival in rainy Norway). Not one comment (as of yet) of what we actually saw on the catwalk.
Dagbladet (Kjendis.no) has a gigantic picture of Kathrine Sørland (the biggest I’ve ever seen in a news site) and not a single word on who was actually showing at OFW. Ok, kjendis.no is a page focusing on the celebrities and not fashion. They do have a good article on why we have so few designers on the runway though.
But from our biggest fashion websites, we see very little. Henne.no, Elle.no, klikk.no/mote and Costume.no has no coverage at all of the OFW.
The only Norwegian fashion website that gives a good coverage of the opening of OFW is KK.no. Here we can read what designers showed their collection and more importantly, what we saw . Well done Cecilie / KK.
I will admit that what we saw on the catwalk isn’t much to write about. There is no high fashion, little creativity and to casual. But we can still write about it. It doesn’t have to be high fashion to write about it. We are Norwegians after all. We are used to wearing rain boots and rain jackets.
I say we should support Norwegian designers. They work hard and deserve a bit of attention, even if it is just 10 minutes of fame.