Maggie Wonka was launched in 2004 and is the clothing label of the Norwegian designer Cecilie Juvodden. The lines main priorities are functionality, surfaces and fitting. The philosophy behind the brand is to design user-friendly clothes that have a dash of glamour. Quality, an excellent fit, function and comfort are the main factors behind the brands phenomenal success throughout Norway and winder Scandinavia. Nominated for three fashion awards in Scandinavia, Maggie Wonka won the most exciting newcomer in the Norwegian fashion industry in 2005.