This is a line were the architecture of the woman holds the main focus. It’s all about refining the silhouette of the body’s shape, and to create volume where the woman’s body is naturally voluminous.
-We like to make clothes that follow the body in a smooth way without being too tight or too loose. Our garments are a tribute to the woman and they enhance the body in a natural and beautiful way. It is important that we create harmony between the garment and the person wearing it, we want our clothes to represent a strong woman, says Eva Emanuelsen, designer behind Epilogue.
Classy, clean cuts, dark colors and contrasts are the main characteristics to describe the collection. Long skirts in plissé, jacket, coat and west in black fur, as well as a black leather skirt combined with a blouse in same material were outstanding pieces. In addition there were a few garments in fuchsia color, contrasting the collection’s dark colors.
-As with any autumn/winter collection, we tend to go for the dark colors. However, we always shade a collection in various tones. It’s not just all black. I like to play with the colors and I always intend to have some pieces in contrasting colors to make it exciting.
Emanuelsen also says that in a tight market it is important not to only focus on the artistic perspective of the design.
-At the end of the day, sales are what keep the business running. I have to know the market and adapt my design towards what is actually demanded by potential customers. Thereafter I try to make a personal twist of the trends, making sure clients find my design original yet not too far out there. It has been some tough years with the previous and now ongoing economic crisis, but fortunately Epilogue has been stable during it all.
We asked the stylist Storm Pedersen of his opinion about the collection.
-I love it! It is clean, pretty and simplistic. I assume the material utilized is of high quality, and the cutting is fantastic. As I have been living in New York for the last years, I am not familiar with Epilogue yet, but this event has given me a very good first impression. I have to repeat it; clean and pretty!
Another guest that dropped in on the event was Ørnulf Høyer, the owner of luxury boutique chain Høyer.
-This looks very good in general. I like that it is a little tougher and rougher than before, it’s not mainstream at all. Of course I need to see the whole collection to have a full opinion of it, but I like what I see so far. We are continuously expanding our company and we enjoy following a Norwegian brand with success.
The down-to-earth designer and her co-workers seem to be calm and in control of the growing business, and with the phosphorous words from people in the industry, a bright future might just lie ahead for this fashion house.
Foto: Steven Stieng