Liv Tyler teams up with Magnus Carlsen for G-Star
Would you believe it? The Norwegian Chess genius is selected to front G-Star together with no other than Liv Tyler.
The 19-year-old Norwegian was contracted by the international clothing brand G-Star, to front their new collection which were launched today at Bread and Butter in Berlin.
-The marketing value of Magnus is rocketing skywards. He’s the number one chess player in the world and the contract with G-Star will make Magnus even bigger and more respected, even outside the world of chess, says Espen Agdestein to VG Net.
The contract is a recognition that Magnus is one of the worlds greatest chess players, which again will reflect on G-Star who only will use the best.
The images were shot by critically acclaimed photographer and film director Anton Corbijn.

Photo: Anton Corbijn/G-Star.

5 comments