MeMini – Nordic Nostalgia

09. February 2012 | | Category: Fashion Report, News
MeMini – Nordic Nostalgia
MeMini presented the AW12 collection on Oslo Fashion Week in true style of Nordic Nostalgia. Snow was falling lightly as the young models strolled -or were carried down the runway. Enchanting tones of good old children songs such as Winnie the Poo’s “It Snows” created an atmosphere of childhood fairy tales.

- I wanted to get that whole snowy, crystal ball spirit as a frame for the show. You know the one where you can see a whole landscape covered in snow, all in a little ball. That was the idea behind the snowfall on the catwalk, says designer Kristine Vikse.

The collection consisted of garments inspired by Nordic children’s literature such as the stories of Emil, Madikken and Tjorven as well as the designer’s own childhood memories. In addition to some “princess wear” such as ballet skirts and angel wings, the runway was mainly dominated by shirts with squares, sixpence hats for the boys and cardigans, dresses and stockings in wool for the girls. This indicated Vikse’s preference of traditional, countryside wearing.

MeMini

-There is an old farm in Haugesund, the town which I’m from, that always inspire me tons when I design this children’s line. That is also why I always use the color combination of dusty pastels where variations of grey and brown colors are mainly in focus.

MeMini is a line that lets children be children. This is the main objective when Vikse designs and she puts a lot of effort down on quality utilizing the special woolba material. She also makes sure that the clothes are comfortable to wear.

-I think of my own childhood and want that heritage to be passed on to today’s children. It is important that a garment keeps the child warm and at the same time that it is able to move and play in it. I am not a designer who looks at what is trendy or what is in the fashion picture at the time when I design for children. The most important is to let children be children, and dress them thereafter. By offering this line to the market, I hope to reach out to as many people as possible with this message.

All in all one can state that MeMini’s Nordic Nostalgia is a true fairy tale collection of joyful childhoods.

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