Oslo Fashion Week bans fur on catwalk
- This is to increase the focus on ethics in fashion, says Pål Vassbotn, Managing Director of OFW.
The announcement comes in the wake of the initiative Mote mot Pels (Fashion Against Fur) started by designer Fam Irvoll, designer and stylist Kjell Nordström (aka Baron von Bulldog) and fashion editor Hilde Marstrander, in collaboration with the activist group NOAH.
- With Mote mot Pels we wish to send a clear message that a significant part of the Norwegian fashion industry is opposed to fur, whether under disgraceful conditions at the fur farm, on the catwalk, a celebrity party, or in the fashion magazine, says Marstrander to NOAHs Ark.
Over 200 designers, photographers, fashion journalists, stylists, editors and other individuals in the fashion industry has signed the petition. Among the designers we find Fam Irvoll, Leila Hafzi, John Erling Vinnem and Undorn.
Fashion and lifestyle magazines have also signed the petition and declare that they will not use images of real fur in their magazines. Among these we find Elle, KK, Det Nye and Cosmopolitan.
- It is not OFW’s role to dictate what designers should design. But it is very good that they have made their decision based on ethical principles, says Sissel Hoffengh, a fashion reporter at Dagsavisen.
Copenhagen Fashon Week will not ban fur
Copenhagen Fashion Week however does not share the same view on the use of fur.
- We believe that fur is a central part of fashion and we have no plans to ban fur from CFW, says CEO of CFW Eva Kruse to Norwegian Fashion.no.
- Skin and leather is a part of fashion, so it’s natural that fur is also included. We choose to put our ethical focus on what country the fur comes from and that national law and guidelines are followed for handling and killing animals.
She also points out what would happened if fur farms where shut down in Scandinavia.
- If fur farms are shut down in Norway, the production would just move to other countries like China. Then we will lose all control of how animals are treated.

There are so many other ways to keep warm in the winter and look fashionable!
But then again - it is just another example of the norwegians not being interrested in taking part in the international global mind set of fashion ! Why not lear from our neighbors in Denmark and Sweden ?!
best regards from a Norwegian Fashion student abroad with no intentions of coming back and rocking up with the norwegian fashion scene when it being so narrow minded ...
narrow minded is for you that write 'fur industry is a crucial part of the fashion industry'. that fashion industry must die and will die..soon or later...
the only evolution towards design is to be innovative and to find 100% solution to be beautiful and still fair towards nature, there are no others way... you can still be with the majority that doesn't want the change..but is occurring... you'll be one of the many that was making easier the process or not, is your only choice.
@Sara Loi: I wonder how you have come up with the idea that the fashion industry will die.
The fashion industry has existed since the middle ages. - I do not believe it's to any Fashion Week's own good to ban certain categories from the catwalk. What happens the day leather is banned from the catwalk? And what about all the people using faux fur? Isn't it because they wish they had the money to wear real fur? If not, why buy faux fur?
I am a fashion designer and i didn't say that fashion will die, but only the way we perceive fashion. The end of fashion that abuse others being and nature. that's all
beauty is a 100 degree spectrum. and creative minds and consumers will need to face it!! what the purpose to be beautiful while others being are suffering?? tell me