- This is to increase the focus on ethics in fashion, says Pål Vassbotn, Managing Director of OFW.
The announcement comes in the wake of the initiative Mote mot Pels (Fashion Against Fur) started by designer Fam Irvoll, designer and stylist Kjell Nordström (aka Baron von Bulldog) and fashion editor Hilde Marstrander, in collaboration with the activist group NOAH.
- With Mote mot Pels we wish to send a clear message that a significant part of the Norwegian fashion industry is opposed to fur, whether under disgraceful conditions at the fur farm, on the catwalk, a celebrity party, or in the fashion magazine, says Marstrander to NOAHs Ark.
Over 200 designers, photographers, fashion journalists, stylists, editors and other individuals in the fashion industry has signed the petition. Among the designers we find Fam Irvoll, Leila Hafzi, John Erling Vinnem and Undorn.
Fashion and lifestyle magazines have also signed the petition and declare that they will not use images of real fur in their magazines. Among these we find Elle, KK, Det Nye and Cosmopolitan.
- It is not OFW’s role to dictate what designers should design. But it is very good that they have made their decision based on ethical principles, says Sissel Hoffengh, a fashion reporter at Dagsavisen.
Copenhagen Fashon Week will not ban fur
Copenhagen Fashion Week however does not share the same view on the use of fur.
- We believe that fur is a central part of fashion and we have no plans to ban fur from CFW, says CEO of CFW Eva Kruse to Norwegian Fashion.no.
- Skin and leather is a part of fashion, so it’s natural that fur is also included. We choose to put our ethical focus on what country the fur comes from and that national law and guidelines are followed for handling and killing animals.
She also points out what would happened if fur farms where shut down in Scandinavia.
- If fur farms are shut down in Norway, the production would just move to other countries like China. Then we will lose all control of how animals are treated.